4th Dimension Marketing:
Boost Your Marketing Effort to the Next Level |
| |
Is your marketing program suffering from malaise? Revitalize/reenergize your tired
strategies through 4th Dimension Marketing — a combination of traditional approaches and
modern communication techniques. Get more repeat business! Stimulate new customers/clients
to try your products/services! Discover new usage and demand for your current offering! Find
new ways to excite potential customers and generate a better bottom line! Rekindle the PASSION
— yours and your customer’s.
Presenter: Dolores
J. Stammer, Director, Centenary College SBDC
|
| 10 Traits of Successful
Entrepreneurs |
| |
You are an expert in your field. You have the money to put it all together. You have completed
entrepreneurial training and know the "business of doing business". You're ready
for your grand opening, right? Wrong. It is also important to take the time to look at
your personality and lifestyle to determine if they will increase your odds of entrepreneurial
success or hold you back. This seminar looks at the ten traits commonly found in successful
small business owners.
Presenter: Penni K. Nafus, NJAWBO's
Women's Business Center Director
|
| All About Anger and How To Manage It |
| |
Experience a profound, comprehensive, and innovative approach to a misunderstood subject. Examine for the first time the true nature and
purpose of anger, and learn safe and effective methods of expressing it. Get to the "root" of your anger by answering the 13 Clarifying
Questions. Discover strategies to diffuse a hostile individual using the R/D/C Method and tips to prevent an explosive outburst in 3 simple
steps. Set and enforce boundaries to create healthy and productive relationships and learn how to prevent others from pushing your buttons.
Reduce aggressive behaviors and restore harmony in your life. Take control of your emotions and reclaim your life by unlocking the key to personal
power!
Presenter: Janet Pfeiffer, Speaker and Author
|
| Branding Like the Big Boys |
| |
You do NOT have to have a million $$ ad budget to get the same results as Nike, Team Mobile or Microsoft. Learn exactly how to maximize your
ad dollars by following the success tips shared in this powerful workshop. We’ll uncover easy strategies and action plans that will help
deliver measurable returns!
Presenter: Pattie Simone, Speaker / Writer / Small Biz Mentor
|
| The Business of Strategic Planning: Understanding Its Value and Role |
| |
Whether you are self-employed or part of a large business or corporation, if you fail to plan long term you may find yourself facing declining
productivity and profitability. This interactive presentation will introduce participants to the what, why, how and benefits of the strategic
planning process which is so critical to keeping any business on track and competitive.
Presenter: Marya Grier, Performance Enhancement Consultant
|
| Communication in Business |
| |
Communication skills in business today are one of the most important aspects of organizational dynamics because they affect workplace relationships,
company culture, and ultimately the financial health of the business. This interactive presentation outlines the five principles of effective
communication and gives participants an opportunity to practice one communication skill, identify how communication styles differ, and identify
a personal communication goal or goals they want to work on.
Presenter: Marya Grier, Performance Enhancement Consultant
|
| Contracts and You |
| |
What You Don’t Write Down Can Hurt You
As a member of the business community you may be considered a merchant under the Uniform Commercial Code. If so, special rules about contracts
may apply to you and can hurt you if you are not aware of them. Business people make deals all day long. Come to this seminar to learn how
to maximize any contractual relationship to your advantage and to hopefully avoid or at least minimize problems in the future through careful
drafting.
Presenter: Patricia Carley, Esq., Boutique Litigation Firm
|
| Don't Be Afraid of the Numbers: How to use your financial statements
|
| |
This seminar is designed for those who know that their financial statements such as balance sheet, income statement, cash flows and tax
returns are part of every business, but they don’t understand how to use the information contained in them to make sound business decisions.
What should you look for? What are the ratios and what do they tell you about your current position regarding cash, inventory, liquidity,
investments and more? How do you compare the information contained in them from month to month to ensure you stay on target and on budget,
and when you’re not, what do you do about it immediately before things get out of control. You CAN successfully manage the financial side
of your business without being a financial genius and this seminar can help you to get control over the numbers, have confidence in your
decision making and make your company more attractive and financially sound.
Presenter: Elizabeth Illgen, General Business Advisor
|
| Dress for Success Program |
| |
First impression really do matter! Join me for a fun, informative slide presentation that will --
* Help you understand clothing choices based on your body style and personality
* Learn to develop a "core wardrobe" to take you from casual to business and into evening
* Show you "Power Colors" to wear for major presentations
* How to use signature accessories -- to make your mark and help clients remember you
* Have fun learning about true "Image Busters"
* Understand color selections based on your skin and hair colors
* Help you develop a professional, polished makeup look for business
This fun presentation will help you with a Total-Put-Together-Look.
Presenter: Marlene Davitt, Senior Sales Director
|
| Effective Public Speaking |
| |
Communication is an essential part of modern business. Everyone must give presentations to clients, to potential customers, to employees
and other people including lenders, member of the public and maybe even the media. Yet speaking in public can be one of the most frightening
things to most people. This seminar will give you some tools to prepare and deliver your remarks, including some secrets about making it
appear seamless. The presentation will include tips to generate business from your public speaking engagements.
As a trial lawyer, Ms. Carley persuades courts, juries and her adversaries about her clients’ positions on a daily basis. As an adjunct
professor at both Centenary College and the Seton Hall University School of Law, she is well versed about educating members of her audiences.
Come hear from a pro about how you can be more effective when the spotlight is on you.
Presenter: Patricia Carley, Esq., Boutique Litigation Firm
|
| Guerrilla Marketing 101 - No. 1 |
| |
Guerrilla Marketing 101 - fast paced, interactive workshop designed to help business owners identify the right Guerilla Marketing "weapons!" The
session will start with some of the basic building blocks of a successful marketing program, then launch right into some of the guerrilla tactics
that have enabled businesses all over the globe to improve their bottom line results without "breaking the bank."
Presenter: Debbi Bifulco, Coach and Consultant
|
| Guerrilla Marketing 101 - No. 2 |
| |
A repeat of Guerrilla Marketing 101 - No. 1 above - choose your best
time on the Schedule.
Presenter: Debbi Bifulco, Coach and Consultant
|
| How QuickBooks® Can Assist The Small
Business Owner |
| |
Through the use of Quickbooks, the small business owner can more efficiently handle payroll, payroll taxes, and sales tax. They can maintain
an accurate checkbook balance and monitor cash flow by tracking receivables, payables and inventory. Quickbooks enables the business owner
to manage his business more efficiently and profitably.
Presenter: Linda Telschow, Certified Public Account
|
| Mastering the Basics
of Your Business |
| |
This session will focus on the importance of testing and measuring, maintaining a strong cash flow and time management.
* Testing and measuring as the key to continuous improvement
* Cash flow is king in business
* Mastering time in order to achieve results
Presenter: Regina Sherman, Business Coach
|
| Overcoming Challenges In Implementing The Plans
And Strategies For Your Business |
| |
Whether you have a formal plan or strategy, or an informal one you have only in your head,
challenges may arise as you proceed to implement those plans and strategies. This workshop will
address how to recognize those challenges with clarity and identify approaches for exploring
and finding alternative solutions.
Presenter: Linda Schmidt, Executive Coach and Business Consultant
|
| Platinum Relationships: Creating Phenomenal Partnerships |
| |
Did you know that 95% of success in life is dependent upon our relationships? Whether on a personal,
social, or professional level, this program will provide you with a profound and innovative approach
to creating and sustaining healthy partnerships. Discover a unique strategy which enables individuals
to get along with even the most difficult of people. Learn the keys to developing instant compatibility
with anyone. Enrich your relationships with savvy communication skills. Uncover the secrets behind anger
that sabotage relationships and acquire the tools to turn conflict into cooperation. In only a few
short hours, you will be able to create harmony, comfort and mutual satisfaction in all of your relationships!
Presenter: Janet Pfeiffer, Speaker and Author
|
| Road Map to Success: How to put together a Business Plan that
will get you the results you want. |
| |
This seminar is a must for any business owner who doesn’t yet have a business plan, doesn’t know where it is, or has not looked at it or
updated it in the past six months. How do you track your progress or lack of it? How do you go about obtaining the necessary financing to
start up or expand your business? How has your business changed since you started and is your initial vision still on track? Where do you
see your business in the next year, three years, and five years and how do you intend to get there? This seminar will help you to keep on
track, on target, and on top of your business game by providing you with the tools to create and update a dynamic living document that will
become your roadmap to success.
Presenter: Elizabeth Illgen, General Business Advisor
|
| Sales Winner's Warm-up™
(Don't miss this unique training!) |
| |
Answers: "How do you reset your mind for sales?"
Takeaway: Nine (9) sales success factors that will improve your performance
Learn an '18 second' workout for warming up before every sales event. See why each of these critical success factors is simple to understand but runs counter
to our own human nature. So, they need to be constantly refreshed.
Presenter: Linda Stillman, EVP & co-founder
|
| Super Sleuth - How To Discover Your Competitive Advantage |
| |
Information is a key element in starting and operating a business. Information needs vary from business to business, whether that concerns
information about products, processes, equipment, customers or suppliers. This session will help you identify the search strategies and resources
to assist you in locating all facets of business information. We will look at a variety of Internet, online database and library based resources
that meet your business needs.
Presenter: Nancy W. Madacsi, Director
|
| Types Of Business Formations |
| |
Potential new business owners always ask, “ How should my business be structured?” This workshop will review the basic types of business
formation, the benefits and disadvantages of each, and the cost associated with each type of structure.
Presenter: Linda Telschow, Certified Public Account
|
| Understanding
the Government Market |
| |
The government buys almost everything. Yearly purchases exceed 200 billion dollars. 99%
of all large and mid sized firms sell to the US government. They are required to buy from
small businesses. Picatinny Arsenal is in your back yard. Right now, businesses are marketing
that base because they know that billions of dollars will be purchased by them. Now is the
time to get your name out there and network.
Presenter: Sherry Rose, Procurement & Technical
Assistance Representative
|
| Unique Selling
Proposition and Guarantees |
| |
This session will teach you how to identify what is unique about your business and to turn that into an incredibly powerful sales tool.
* What is a USP and why you should have one
* What are the elements of a successful USP and guarantee
* The Seven Steps to creating a powerful USP
Presenter: Regina Sherman, Business Coach
|
| UPS Shipping Solutions & Quantum View Manage |
| |
My workshop will demonstrate three shipping solutions:
1. Internet shipping
2. Campus Ship
3. World Ship
My workshop will also include a demonstration of our portfolio of visibility services, Quantum View.
Each of the shipping solutions are automated shipping systems to streamline your shipping needs.
Quantum View is a service that provides proactive status information about UPS shipments to help improve your customer service.
Presenter: Lori Fiori, Supervisor
|
VALUE & Prestige Positioning:
Getting Customers to Pay You What You’re Really Worth
|
| |
If you’ve ever wondered how your competitors seem to attract the most lucrative
customers while yours are always looking for huge discounts, they may have learned the secret
of VALUE marketing and prestige positioning. With a slight adjustment to your overall marketing
mix, discovering how to identify your premier target market and creating a strong value proposition,
you can position your offering to have the strongest appeal to the most profitable clientele.
Leave with a “bag” full of tips to achieve your dreams.
Presenter: Dolores J. Stammer, Director, Centenary College SBDC
|
| Vision, Strategy, Implementation |
| |
In this experiential workshop you will have an opportunity to clarify and refine your vision for your business and your life. Vision is where
you start. Without a clear vision you can’t create effective strategies. We will cover vision, how to create strategies and an implementation
plan. Vision without action is merely a daydream.....Come have fun revisiting your powerful vision for your success.
Presenter: Donna Price, Individual and Small Business Coach
|
| Web Marketing |
| |
If you are in business today, you need to be using the web for all it’s worth! The good news – you do NOT have to be a “techie” to learn
how to leverage the top web-based tools. This workshop will show you how easily it is to use the web to attract prospects, enhance your image,
promote your brand and drive sales to your door!
Presenter: Pattie Simone, Speaker / Writer / Small Biz Mentor
|
| What do I need on my website |
| |
Topic 1: It Starts with a Plan I will explain the basic principles of designing a web site that includes all of the elements necessary
to plan and build a web site to achieve your online goals. Just like when building a house, the finished home you will live in will be more
comfortable, efficient and much more of a sound structure if you start with the proper blueprint. Working with a knowledgeable architect
increases your chances that the builder will know what to do with their hammers and nails. And you won’t be worried that your house will
blow down at the first gust of wind. The importance of good planning cannot be overstated.
Topic 2: Is Your Web Site Working for You? Users are active participants in your web site experience, not a passive onlooker. Their experience
should pull them in and motivate them to action. They need to do something - learn, give information, buy or tell others about your products
or services - in order for your web site to succeed. I will explain how to promote your web site with proven internet marketing tips, tools
and techniques to increase your web site traffic.
Presenter: Loann Simon, Web Site Designer / Optimizer
|
